Business Management Innovation and Digitalization as Efforts to Empower Household Industries

The household industry producing Balinese traditional snacks plays a strategic role in preserving local culinary heritage while supporting economic growth. However, these enterprises often face challenges in business management and low adoption of digital technologies. This study aims to implement a community empowerment model and digitalization to enhance competitiveness and business sustainability. A descriptive-qualitative approach was employed, with data collected through interviews, field observations, and document analysis involving groups of Balinese traditional snack producers. The findings indicate that the member of the household industry has increased after the program. They understand how to journal the transaction and how to use social media marketing. This study recommends providing ongoing training in business management and digital marketing to ensure skills remain updated.