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September 18, 2025Review Journal of Multidisciplinary in Social Sciences

Private Brand Development Strategy in the Jakarta Retail Sector in 2025: Digital Adaptation and Sustainability Amidst the Global Recession

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Authors

RORijalul Fikri OktrainalNANafiah Ariyani

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Overview

Mixed methods study explores personal brand strategies in Jakarta's retail sector, indicating digital adaptation and sustainability enhance consumer engagement.

Key Points

  • Successful personal brand development requires integrating digital adaptations and sustainability values effectively.
  • Findings show that using social media and collaborating with influencers increases emotional connections with consumers.
  • The analysis combines quantitative data from surveys and Central Bureau of Statistics with qualitative case study insights.
  • Sustainability practices and market transparency are vital for attracting socially conscious consumers in the retail sector.

Cite This Study

Oktrainal et al. (2025) studied this question.

synapsesocial.com/papers/68d462d231b076d99fa624a9https://doi.org/10.59422/rjmss.v2i08.1040
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