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This is a Quantitative Study study.

E-Commerce Adoption Among Millennials: Analyzing Security, Ease Of Purchase, And Perceived Usefulness In South India

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Analysis reveals how security and perceived usefulness shape purchase intentions among millennials, indicating insights for e-commerce strategies.

Security, ease of purchase, and perceived usefulness strongly influence purchase intentions in millennials.
Structural equation modeling results indicate that consumer attitudes play a mediating role in the adoption of e-commerce.
The study highlights the critical factors that enhance user experience in online shopping for millennials.
Insights from this research may inform e-commerce providers on enhancing website functionality and user comfort.

M et al. (2025) studied this question.

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Analysis reveals how security and perceived usefulness shape purchase intentions among millennials, indicating insights for e-commerce strategies.