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October 2, 2025International Social Sciences and Education Journal

Engagement, Credibility, and Reach: Examining the Strategic Role of Video Content in Jordan’s Digital Journalism

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Authors

AKAsem KreishanCairo University

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Implication

Survey analysis reveals video content enhances engagement and reach in Jordan, suggesting its strategic importance.

Key Points

  • Video content significantly boosts viewer engagement and increases the dissemination of news stories.
  • Among 389 Jordanian news consumers, the increase in reach was substantial, indicating the effectiveness of video.
  • Engagement levels are similar for short and long videos, though short videos are slightly perceived as more credible.
  • The study highlights the importance of source reputation and content quality in shaping audience credibility perceptions.

Cite This Study

Asem Kreishan (2025) studied this question.

synapsesocial.com/papers/68de6f3f83cbc991d0a229fbhttps://doi.org/10.61424/issej.v3i4.435
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