The Impact of Consumer Ethnocentrism on Purchase Intention: Moderating Role of Perceived Quality

This study aims to investigate the moderating role of perceived quality on the impact of consumer ethnocentrism on purchase intention. A total of 262 completed questionnaires were obtained through convenience sampling. Data were analyzed using SPSS-24 and AMOS-23 software: SPSS to conduct the exploratory factor analysis and AMOS for the SEM analysis. As a result of the analysis, a partial moderating role of perceived quality was found. This study contributes to the literature by investigating the moderating role of perceived quality on the consumer ethnocentrism and purchasing relationship.