The purpose of this study is to investigate the effect of menu quality of infinite refill pork restaurants on satisfaction and relationship continuity intention. In addition, regression analysis was conducted for correlation analysis and hypothesis verification. According to the hypothesis testing, the composition and price of the menu, which are the sub-factors of hypothesis 1 menu quality, had a positive (+) effect on satisfaction. Hypothesis 2 satisfaction had a positive (+) effect on the relationship continuity intention. Hypothesis 3 composition and price of the menu, which are the sub-factor of menu quality, had a positive (+) effect on the relationship continuity intention. This study is differentiated from previous studies for conducting a study on the relationship between menu quality satisfaction and relationship continuity intention of infinite refill pork restaurants. The results of this study provide implications for management performance and academic data in relevant fields.
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Kim et al. (2024) studied this question.
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