June 30, 2024Journal of Management and ScienceOpen Access

A study on comparative analysis of zomato and swiggy based on consumer preference in Karaikudi

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Authors

MTMonica ThiagarajanMichael Okpara University of Agriculture AMAlagu Amirtha MMichael Okpara University of Agriculture

Discussion

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Implication

Survey-based study reveals distinct consumer preferences and platform satisfaction metrics between Zomato and Swiggy, indicating key drivers for delivery platform competitiveness.

Key Points

Consumer choices between Zomato and Swiggy depend primarily on delivery reliability, promotional pricing, interface usability, and restaurant selection options.
Correlation analysis and descriptive statistics evaluate customer satisfaction across delivery time, food quality, and customer service performance indicators.
Survey-based assessment identifies comparative platform strengths, providing actionable strategic guidance to enhance food delivery market competitiveness.

Cite This Study

Thiagarajan et al. (2024) studied this question.

synapsesocial.com/papers/68e625deb6db6435875b8943 https://doi.org/10.26524/jms.14.18

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Implication

Survey-based study reveals distinct consumer preferences and platform satisfaction metrics between Zomato and Swiggy, indicating key drivers for delivery platform competitiveness.

A study on comparative analysis of zomato and swiggy based on consumer preference in Karaikudi

Discussion

Member takes

Implication

Key Points

Cite This Study

A study on comparative analysis of zomato and swiggy based on consumer preference in Karaikudi

Discussion

Member takes

Implication

Key Points

Cite This Study

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Also Consider