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This study investigates e-commerce user preferences, revealing key insights that can inform website development and strategy. The findings indicate a predominant user base in the 18-34 age range, with a slightly higher representation of females. Understanding these socio-demographic characteristics is crucial for targeted marketing and design. The psychological impact on user preferences underscores the significance of aesthetics. Users value intuitive layouts, appealing color schemes, and well-chosen fonts. Mobile optimization and fast website performance are essential for user satisfaction, highlighting the importance of responsive design and quick loading times in the mobile era. The study also delves into the profitability of e-commerce, emphasizing the role of data-driven marketing, pricing optimization, and customer feedback management. These factors can significantly impact a business's bottom line. This research provides actionable recommendations for e-commerce businesses. By focusing on intuitive design, mobile optimization, and data-driven strategies, businesses can create more appealing and profitable online shopping experiences.
Chen et al. (Sun,) studied this question.