Enhancing B2B Direct Purchasing through MSMEs E-commerce: Prioritizing Quality Attributes and Reengineering Processes in an Oil and Gas Company

Efficient procurement processes are crucial for oil and gas companies to meet their business needs.This study focuses on improving the direct purchasing process of an Indonesian oil and gas company through its MSMEs E-commerce platform.The research employs a two-step approach: first, Multi Criteria Decision Making (MCDM) with Fuzzy Analytical Hierarchy Process (FAHP) is used to prioritize critical quality attributes based on expert opinions; second, Business Process Reengineering (BPR) is applied to redesign the process based on the prioritized attributes.The FAHP analysis reveals that Financial Flow, Commercial Flow, and Information Flow are the top priority categories, with payment accuracy, order fulfillment, and system integration being the most critical attributes.The redesigned process, which eliminates redundant steps and improves payment and order handling, achieves an 18% reduction in processing time.The findings provide practical insights for procurement practitioners in structuring direct purchasing processes via ecommerce platforms and highlight the value of combining MCDM and BPR for process improvement.