This study develops a user-centered design (UCD) model for digital marketing of village MSMEs using questionnaire surveys and entropy analysis.Key determinants like infrastructure, knowledge management and target market focus were identified for the Curug Sangereng MSMEs.The proposed approach provides a framework for rural enterprises to adopt online platforms and data-driven personalization to boost sales based on customer preferences.However, further testing across contexts is required to generalize applicability.
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Wijaya et al. (2024) studied this question.