The trend of online shopping among Generation Z is getting higher. Generation Z is a generation that has mastered various technologies, social media, and online shopping platforms. This encourages Generation Z to behave consumptively with transaction conveniences in different online shopping platforms, especially e-commerce. This study aims to determine the mediating effect of a hedonic lifestyle on the relationship between self-esteem, self-control, peer environment, and consumptive behavior. The research method used purposive sampling with a total sample of 203 respondents. The results showed that self-esteem and peer environment positively affected the hedonic lifestyle, while self-control did not affect the hedonic lifestyle. A hedonic lifestyle has a positive effect on consumptive behavior. Self-esteem and peer environment do not affect consumptive behavior. Self-control has a negative effect on consumptive behavior. As for the mediating effect, it shows that a hedonic lifestyle can mediate the influence of self-esteem and peer environment on consumptive behavior. However, a hedonic lifestyle is not able to mediate the effect of self-control on consumptive behavior.
No takes yet. Share an insight, caveat, or question.
Miswanto et al. (2024) studied this question.
Synapse has enriched one closely related paper. Consider it for comparative context: