Study on the Perception and Ethical Professional Behaviors of Gen Z University-Educated Employees: A Case Study in Can Tho City, Vietnam

This research endeavors to shed light on the factors influencing the ethical behaviors of Gen Z individuals with university education, a cohort increasingly shaping the modern workforce in Vietnam. With a sample size of 268 Gen Z university-educated employees from Can Tho City, Vietnam, data was collected using a structured questionnaire. The research employed Covariance-based Structural Equation Modeling of perception dimensions, including ethical awareness, knowledge of professional ethical standards, and personal values, to elucidate their impact on ethical professional behaviors. Additionally, the study explored the influence of national culture and corporate ethical values on these perceptions and behaviors. The findings underscore the critical role of perception in driving ethical conduct and highlight the importance of organizational and societal factors in shaping ethical behaviors among Gen Z employees.