In the context of global challenges and regional disparities, small and mediumsized enterprises (SMEs) in Dongguan and the Greater Bay Area, China, face heightened demands for innovation.This study investigates the relationship between innovation orientation and innovation performance, with a focus on the moderating effect of frugal innovation.Using structural equation modeling on data from 743 SMEs, the study reveals a significant positive impact of innovation orientation on innovation performance, further strengthened by frugal innovation's moderating role.These findings underscore SMEs' need to adopt frugal innovation strategies in resource-constrained settings, offering new insights for achieving innovation success in Dongguan and the Greater Bay Area.
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Zhang et al. (2024) studied this question.
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