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March 17, 2024Journal of Social Science (JoSS)Open Access

Assessing The Effects Of Product VS Country Image And Hedonic VS Utilitarian Messaging On Brand Attitude

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Authors

MMMaria Natalia Damayanti MaerRTRuth Srininta TariganIPI G.S. Pratama

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Cite This Study

Maer et al. (2024) studied this question.

synapsesocial.com/papers/68e73a8db6db6435876b477dhttps://doi.org/10.57185/joss.v3i2.286
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