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This is a Literature Review study (also classified as: Quantitative Study).

Changes in competition as a derivative of changes in business models

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Analysis reveals changes in competition structures due to global marketplaces like Amazon and eBay, indicating shifts in business models.

Competition in global marketplaces has a complex multi-level character, driven by digital technologies.
The competitive structure integrates macro, meso, and micro levels, with technology dominating each level.
Changes in business models are derived from changes in competition mechanisms within digital marketplaces.
Understanding these dynamics helps businesses adapt to modern challenges presented by global marketplaces.

Kolomiyets et al. (2024) studied this question.

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