Inovasi Kuliner Gudeg Salak: Strategi Pengembangan Daya Tarik Wisata Desa Nganggring

This qualitative case study delves into the unique culinary innovation of Gudeg Salak as a strategy for developing tourism appeal in Nganggring Tourism Village, a novel approach blending local tradition with distinctive flavor. Data were collected through interviews, observations, and documentation. The findings indicate that Gudeg Salak has significant potential to enhance tourism attraction, empower the local community through new economic opportunities, and preserve traditional culinary culture by offering a contemporary interpretation. Key challenges include maintaining consistent quality amidst growing interest and marketing effectiveness to reach a wider audience. This research recommends the sustainable and competitive development of Gudeg Salak to strengthen Nganggring Tourism Village's position as a compelling destination