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October 17, 2025EKSYAR Jurnal Ekonomi Syari ah & Bisnis Islam

Analisis Perilaku Konsumtif Gen-Z Melalui Peran Influencer dan E-commerce

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Authors

MNMuh. NasarARAchmad Riady

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Overview

Descriptive quantitative analysis reveals influencers and e-commerce shape Gen Z consumer habits, suggesting a need for ethical guidelines.

Key Points

  • Influencers significantly impact consumer behavior, especially in how often students are exposed to content.
  • E-commerce enhances shopping habits due to improved accessibility and attractive promotional offers.
  • Maqashid shariah encourages the regulation of consumption practices among Gen Z to ensure alignment with Islamic teachings.
  • The study calls for instilling ethical consumption practices to promote responsible consumer behavior among Gen Z.

Cite This Study

Nasar et al. (2025) studied this question.

synapsesocial.com/papers/68f19f1ade32064e504dd7f5https://doi.org/10.54956/eksyar.v12i01.724
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