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October 20, 2025Pakistan Journal of Science

Poultry Product Perception: A Comparative Study of Fresh and Value-Added Meat Preferences in Punjab's Urban Centers

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Authors

MTMuhammad Ilyas TariqKhalifa University of Science and TechnologyAHAli HassanUniversity of FaisalabadRURabi UsmanNasarawa State University

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Implication

Comparative analysis reveals hygiene and taste influence poultry choices in Lahore and Multan, suggesting food safety improvements are needed.

Key Points

  • Shop hygiene was the most critical factor in purchasing decisions, affecting 64.4% of consumers in Lahore and 68% in Multan.
  • 47.1% of Lahore respondents preferred chicken meat due to taste, while 66.2% in Multan favored it for health benefits.
  • Around 69% of consumers expressed reluctance towards processed poultry because of concerns over cost and safety.
  • Despite skepticism towards value-added products, 88% of respondents felt confident in judging poultry quality based on hygiene and appearance.

Cite This Study

Tariq et al. (2025) studied this question.

synapsesocial.com/papers/68f58f68ece7a5b64f4714aehttps://doi.org/10.57041/p4bw4v19
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Also Consider

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  1. 1Poultry consumption and perceptions in Tehsil Shakargarh, Punjab, Pakistan: Implications for public health during COVID-192024 · 4 citations
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  3. 3Effect of Level of Education of Consumers on Consumption and Processing Pattern, Awareness and Hygienic Considerations for Meat in Ludhiana City of Punjab, India2024
  4. 4Comparative Assessment of Growth and Meat Quality Traits in Broiler and Domestic Chicken Breeds2025
  5. 5Focus groups exploring American consumer perspectives on contemporary poultry production reveal critical insights to educate sustainable practices for producers2024 · 1 citations