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October 27, 2025Thunderbird International Business ReviewOpen Access

Corporate Responsible Innovation for Sustainability: Toward Firm‐Level Measurements for Process and Outcomes

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Authors

QZQijun ZhouSBShizhen BaiYTYongbo Tan

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Overview

This analysis of corporate innovation practices using machine learning reveals challenges in addressing societal needs, indicating a shift toward proactive value creation is necessary.

Key Points

  • Findings highlight that responsible innovation is still nascent in competitive environments, focusing more on ethical processes.
  • Machine learning techniques were employed to analyze corporate annual reports, identifying several challenges and actions related to responsible innovation.
  • The study indicates a need for strategic alignment within corporations to enhance societal impact through innovation.
  • Greater awareness and proactive measures in responsible innovation could facilitate the creation of economic and social value.

Cite This Study

Zhou et al. (2025) studied this question.

synapsesocial.com/papers/68ff87e2c8c50a61f2bdcf7ahttps://doi.org/10.1002/tie.70050
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