Enhancing Urban Transit Oriented Development: Investigating Passenger Loyalty, Attitudes, and Perceived Usefulness on Jabodetabek KAI Commuter
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Overview
Cross-sectional analysis shows attitudes and psychological factors affect passenger loyalty in KAI Commuter, suggesting ways to boost public transport use.
Key Points
Passenger loyalty is significantly influenced by attitudes and perceived usefulness of the KAI Commuter services.
Using a cross-sectional design, surveys were administered to 352 commuter workers in the Greater Jakarta area to gather data.
The technology acceptance model integrates psychological factors to explain transit behavior among commuters.
These findings highlight the need for targeted strategies to improve public transport adoption and user loyalty.