November 20, 2025Open Access

The Application of Financial Technology (Fintech) in Enhancing Customer Experience at Vietnamese Banks

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Qualitative analysis shows FinTech solutions improve customer satisfaction in Vietnamese banks, suggesting a focus on digital ecosystem development.

FinTech enhances customer experience by improving service quality and operational efficiency in banking.
Key improvements include faster transactions and enhanced personalization, crucial for customer loyalty.
Qualitative descriptive analysis of industry reports highlights technological impact on banking services.
Regulatory support and investments are essential to address challenges like cybersecurity risks and digital literacy.

Hoang Thi Thu Hien (2025) studied this question.

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Qualitative analysis shows FinTech solutions improve customer satisfaction in Vietnamese banks, suggesting a focus on digital ecosystem development.