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November 1, 1982Journal of Marketing Research

Two Structural Equation Models: LISREL and PLS Applied to Consumer Exit-Voice Theory

Claes Fornell Fred L. Bookstein

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Abstract

In marketing applications of structural equation models with unobservable variables, researchers have relied almost exclusively on LISREL for parameter estimation. Apparently they have been little ...

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Cite This Study

Fornell et al. (1982) studied this question.

synapsesocial.com/papers/6985d4bbdb3aef8684169ec2 https://doi.org/10.2307/3151718

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