Survey reveals digital advertising enhances engagement in mobile marketing, suggesting optimal outcomes when integrated with traditional methods.
This Study Investigates The Comparative Effectiveness Of Traditional And Digital Advertising In Today’s Marketing Landscape. A Structured Survey Of 250 Participants From Varied Demographic Backgrounds Was Conducted To Analyze Advertising Consumption Patterns, Trust Perceptions, Engagement Levels, And Perceived Return On Investment For Both Media Types. These Findings Suggest That Integrating Digital Advertising’s Strengths In Precision And Engagement With Traditional Media’s Established Trust Could Yield Optimal Outcomes. Overall, The Research Enhances Understanding Of Advertising Effectiveness In An Increasingly Fragmented Media Environment.
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Pirakatheeswari et al. (2025) studied this question.
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