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April 18, 2026Open Access

A Comparative Study of Traditional vs. Digital Advertising Effectiveness

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Authors

SGShiva Shri GAHAssociate Professor Dr. T. M. Hemalatha

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Implication

Comparative study investigates the impact of traditional and digital advertising on consumer behavior, highlighting implications for marketing strategies.

Key Points

  • This study aims to evaluate and compare the effectiveness of traditional versus digital advertising in shaping consumer behavior.
  • Descriptive research design utilized
  • Primary data collected via a structured questionnaire from 100 respondents
  • Secondary data sourced from books, journals, and previous studies
  • Statistical analysis conducted using percentage analysis, Chi-square test, and ANOVA
  • Digital advertising demonstrates a higher effectiveness in reaching a targeted audience
  • Traditional advertising remains significant for building brand trust and credibility
  • Insights provided can guide businesses in optimizing their advertising strategies

Cite This Study

G et al. (2026) studied this question.

synapsesocial.com/papers/69e3215140886becb6540941https://doi.org/10.5281/zenodo.19606234
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Also Consider

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  2. 2Role of Traditional and Modern Advertising Strategies in the Evolving Consumer Behaviour2024 · 3 citations
  3. 3A comparative study of influencer marketing and traditional advertising in affecting consumer behaviour2026
  4. 4ANALYSIS OF ADVERTISING FORMATS: COMPARISON IN TRADITIONAL AND ONLINE MEDIA2026
  5. 5A Comparative Study Of Online And Offline Marketing And Its Impact On Changing Consumer Behaviour2026