A Study on the Impact of OTT Subscription Fee Increases and the Introduction of Advertising Pricing Systems on Revenue: Focusing on Changes in OTT Network Laws

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Key Points

This research aims to analyze how increases in OTT subscription fees and the introduction of advertising pricing impact revenue.
Analyzed revenue changes using OTT network laws.
Calculated linear coefficients based on user size and revenue for platforms like Netflix and Disney.
Utilized coefficient of variation to assess the dispersion of linear coefficients.
Measured differences between actual and expected values using root mean square error.
Subscription fee increases lead to additional revenue growth in linear relation with user size.
Introduction of advertising pricing causes nonlinear revenue changes depending on the launch time and user size.
OTT platforms follow Sarnoff's law, indicating value changes in relation to their user base.

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Analysis examines revenue changes from fee increases and advertising systems in OTT platforms, indicating significant findings.

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Sungho Chu (2026) studied this question.

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