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May 1, 1993Journal of Marketing Research

Price Perceptions and Consumer Shopping Behavior: A Field Study

Donald R. Lichtenstein Nancy M. Ridgway Richard G. Netemeyer

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Abstract

Seven price-related constructs—five consistent with a perception of price in its “negative role” and two consistent with a perception of price in its “positive role”— are used as independent variab...

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Cite This Study

Lichtenstein et al. (1993) studied this question.

synapsesocial.com/papers/69d73139b54ccf0cfef3071d https://doi.org/10.2307/3172830

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