PulseTrendingJournal ClubResearchersJournalsExplore
Instagram
HomeTrendingJournal ClubExplore
Synapse
⌘+K
Synapse
August 1, 2001Journal of Marketing ResearchOpen Access

Managing Customer-Initiated Contacts with Manufacturers: The Impact on Share of Category Requirements and Word-of-Mouth Behavior

View Full Paper
Ask AI
Bookmark
Share

Authors

DBDouglas BowmanDNDas Narayandas

Discussion

Loading...

Member takes

Overview

Key Points

Key points are not available for this paper at this time.

Cite This Study

Bowman et al. (2001) studied this question.

synapsesocial.com/papers/69dbbf53f7e0c66ced83610chttps://doi.org/10.1509/jmkr.38.3.281.18863
View Full Paper
Ask AI
Bookmark
Share