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Qualitative study examines the correlation between job satisfaction and creativity in employees, suggesting a supportive work environment enhances performance.
Employee satisfaction in the workplace is often highlighted as a key factor of successful business operations, but its connection with the release of human creative potential has not been sufficiently explored. Starting from this question, a study was conducted in a specific organization with the aim of examining whether and how employee satisfaction affects their creativity and work efficiency. A qualitative method was used, and data were collected through interviews with employees. The results showed a clear correlation between job satisfaction and motivation, which directly impacts overall work efficiency. Particularly emphasized is the importance of personal recognition and praise from managers, which provides employees with a sense of value and stimulates their creative energy. In the organizational context, employee satisfaction is influenced by multiple interconnected factors that shape the work atmosphere. Individuals who contribute to a positive environment through their approach and behavior play a key role in inspiring colleagues to greater creativity. On a broader, societal level, it is evident that satisfied employees achieve better work outcomes. Therefore, it is of great importance to build a pleasant and supportive work environment, as well as to nurture good interpersonal relationships within the collective.
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Nikčević et al. (2025) studied this question.
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