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April 21, 2026Korean Journal of Communication & Information

Pathways to Platform Company Trust in Digital News Environments : A Multiple Mediation Analysis of Personality Traits, AI Attitudes, and Trust in Journalism

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Key Points

This research aims to analyze how personality traits impact the formation of trust in platform companies in digital news environments.
Conducted an online survey in Korea with 878 respondents who experience platform news usage.
Utilized PROCESS macro (model 81) for multiple mediation analysis.
Significant relationships were found between personality traits, AI attitudes, platform news usage frequency, and trust in journalism.
Trust in platform companies was significantly influenced through the mediation of AI attitudes and trust in journalism.

Implication

Multiple mediation analysis reveals personality traits influence platform trust through AI attitudes and journalism trust.

Abstract

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Cite This Study

Mi-Yeon Choi (2026) studied this question.

synapsesocial.com/papers/69e9bb9e85696592c86ed28f https://doi.org/10.46407/kjci.2026.04.136.340

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Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

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4DETERMINANTS OF JOURNALIST PERFORMANCE: AN INTEGRATED ANALYSIS IN THE AI-BASED DIGITAL ECOSYSTEM2025
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