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August 1, 1985Journal of Marketing Research

Sources of Market Pioneer Advantages in Consumer Goods Industries

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Authors

WRWilliam T. RobinsonCFClaes Fornell

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Robinson et al. (1985) studied this question.

synapsesocial.com/papers/6a0f0bbbaa1655e5fb232d3ahttps://doi.org/10.1177/002224378502200306
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