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A Woman's Place: An Analysis of the Roles Portrayed by Women in Magazine Advertisements Alice E. Courtney and Sarah Wernick Lockeretz 92 Shopping Behavior, Expenditure Patterns, and Inner-City Food Prices Donald F. Dixon and Daniel J. McLaughlin, Jr. 96 Problem Solving and Trial Use in the Adoption Process Fred D. Reynolds 100 The Trading Stamp-Price Relationship Gilbert A. Churchill, Jr., Neil M. Ford, and Urban B. Ozanne 103 Product-Related Response to Use of Black Models in Advertising William V. Muse 107 Who Receives Supermarket Prices Most Validly? F. E. Brown 110 Brief vs. Comprehensive Descriptions in Measuring Intentions to Purchase J. Scott Armstrong and Terry Overton 114 Consumer Characteristics Associated With Dealing: An Empirical Example David B. Montgomery 118 Are Voluntarily Unlisted Telephone Subscribers Really Different? James A. Brunner and G. Allen Brunner 121 Automobile Self-Congruity Models Reexamined G. David Hughes and Jose L. Guerrero 125 The Swingman in Communicating With Management Eugene H. Fram 128
Courtney et al. (Mon,) studied this question.