Answers are grounded in this paper and cite their sources.
Chan Su Park, V. Srinivasan, A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility, Journal of Marketing Research, Vol. 31, No. 2, Special Issue on Brand Management (May, 1994), pp. 271-288
No takes yet. Share an insight, caveat, or question.
Park et al. (1994) studied this question.
Synapse has enriched 10 related papers. Consider them for comparative context: