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November 1, 1980Journal of Marketing Research595 citations

The Optimal Number of Response Alternatives for a Scale: A Review

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ECEli P. Cox

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Abstract

A conceptual framework employing the distinction between stimulus-centered and subject-centered scales is presented as a basis for reviewing 80 years of literature on the optimal number of response...

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Eli P. Cox (1980) studied this question.

synapsesocial.com/papers/6a10dcf3841c44b13064803chttps://doi.org/10.2307/3150495
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