⌘+K

Pulse Explore Communities Researchers Journals

Home Communities Explore

May 1, 1989Journal of Marketing Research

Country Image: Halo or Summary Construct?

View at Publisher

Ask AI

Bookmark

Share

Abstract

The author examines the role of country image in consumer evaluations of television sets and automobiles. Specifically, two alternative causal models are developed and tested: (1) the halo model hy...

Discussion

No takes yet. Share an insight, caveat, or question.

Cite This Study

C. Min Han (1989) studied this question.

synapsesocial.com/papers/6a10dfaaed67694fb09f8b16 https://doi.org/10.2307/3172608

View at Publisher

Ask AI

Bookmark

Share

Keep reading

Synapse has enriched 5 related papers. Consider them for comparative context:

1EXPRESS: Expanding Markets or Capturing Share? The Competitive Effects of Subscriptions on Spending in Restaurant DeliveryJournal of Marketing Research · Sun,
2EXPRESS: Correcting omitted-variable bias without instruments: An ICA-based alternative to Gaussian copula methodsJournal of Marketing Research · Thu,
3EXPRESS: The Role of Digital Ad Clutter in Ad Viewership and MemoryJournal of Marketing Research · Thu,
4EXPRESS: Why are products so similar despite diverse consumer needs? The interplay between advertising and horizontal product differentiationJournal of Marketing Research · Thu,
5EXPRESS: Lifestage Bias: How the Visual Representation of Product Lifespan Shapes Replacement TimingJournal of Marketing Research · Fri,

More from Journal of Marketing Research

EXPRESS: The Humanizing Power of Accents in Voicebots: When Accent-Based Humanization Increases User EngagementWed,
EXPRESS: Infinite-Scrolling vs. Pagination: The Impact of Interface Layouts on Product ReturnsWed,
EXPRESS: EV Charging Availability and Grocery Store PerformanceWed,
EXPRESS: When Consumers Prefer Point Versus Range Estimates of Product PerformanceWed,
EXPRESS: Every Minute Counts: The Added-Unit Effect In Time PerceptionSun,