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May 1, 1989Journal of Marketing Research1,030 citations

Country Image: Halo or Summary Construct?

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CHC. Min Han

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Abstract

The author examines the role of country image in consumer evaluations of television sets and automobiles. Specifically, two alternative causal models are developed and tested: (1) the halo model hy...

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C. Min Han (1989) studied this question.

synapsesocial.com/papers/6a10dfaaed67694fb09f8b16https://doi.org/10.2307/3172608
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Also Consider

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  1. 1Country-of-Origin Effects for Uni-National and Bi-National Products1988 · 975 citations
  2. 2Situational Variables and Consumer Behavior1975 · 1,616 citations
  3. 3A Comparative “Made In” Product Image Survey among Japanese Businessmen1977 · 365 citations
  4. 4A Field Investigation of Causal Relations among Cognitions, Affect, Intentions, and Behavior1982 · 462 citations
  5. 5Price, brand name, and product composition characteristics as determinants of perceived quality.1971 · 669 citations