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February 1, 1986Journal of Marketing Research

Relationships among Research Design Choices and Psychometric Properties of Rating Scales: A Meta-Analysis

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Authors

JPJ. Paul PeterUniversity of Wisconsin–MadisonGCGilbert A. ChurchillUniversity of Wisconsin System

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Peter et al. (1986) studied this question.

synapsesocial.com/papers/6a129fd6b8b0b51fb9a3fcedhttps://doi.org/10.2307/3151771
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