The Brand Identity of a Local Company in the Liberec Region

Building a strong corporate identity and brand is currently an opportunity for companies to reach out to new customers and increase brand trust and brand value across markets.Therefore, for a company to become well-known and successful, it needs to constantly build its brand to make it stand out from competing products and strengthen its position in the eyes of the customer.This scientific paper thus focuses on describing and analyzing the brand identity of a syrup producer in the Liberec region.The result part analyzes the corporate identity of the Kitl company and its key factors.This part further focuses on analyzing brand identity through exploratory factor analysis (EFA) and presents the results of the EFA.The results also explain the key elements of brand identity and explore the impact of socio-demographic variances on brand identity factors.The scientific paper's discussion focuses on deriving recommendations that could help Kitl build a strong brand identity and increase the overall brand value of the company.The final part of this paper discusses the limitation of marketing research and research results.