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August 1, 1977Journal of Marketing Research

Striving for Response Accuracy: Experiments in New Interviewing Techniques

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Authors

CCCharles F. CannellUniversity of MichiganLOLois OksenbergUniversity of MichiganJCJean M. ConverseU.S. National Science Foundation

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Cannell et al. (1977) studied this question.

synapsesocial.com/papers/6a18aa7de0375f9dbfcf9c0ehttps://doi.org/10.1177/002224377701400305
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Also Consider

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  1. 1On the Reliability of Responses Secured in Sample Surveys*1955 · 23 citations
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  3. 3Validation of a National Survey of Consumer Financial Characteristics: Savings Accounts1969 · 33 citations