Answers are grounded in this paper and cite their sources.
V. Srinivasan, William S. Lovejoy, David Beach, Integrated Product Design for Marketability and Manufacturing, Journal of Marketing Research, Vol. 34, No. 1, Special Issue on Innovation and New Products (Feb., 1997), pp. 154-163
No takes yet. Share an insight, caveat, or question.
Srinivasan et al. (1997) studied this question.
Synapse has enriched 10 related papers. Consider them for comparative context: