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February 1, 1997Journal of Marketing Research

The Effect of Project and Process Characteristics on Product Development Cycle Time

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Abstract

Abbie Griffin, The Effect of Project and Process Characteristics on Product Development Cycle Time, Journal of Marketing Research, Vol. 34, No. 1, Special Issue on Innovation and New Products (Feb., 1997), pp. 24-35

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Cite This Study

Abbie Griffin (1997) studied this question.

synapsesocial.com/papers/6a19fa34a2165c1276df45b0 https://doi.org/10.2307/3152062

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