Key points are not available for this paper at this time.
Johny K. Johansson, Susan P. Douglas, Ikujiro Nonaka, Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective, Journal of Marketing Research, Vol. 22, No. 4 (Nov., 1985), pp. 388-396
Johansson et al. (Fri,) studied this question.