⌘+K

Pulse Explore Communities Researchers Journals

Home Communities Explore

November 1, 1985Journal of Marketing Research

Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective

Johny K. Johansson Susan P. Douglas Ikujiro Nonaka

View at Publisher

Ask AI

Bookmark

Share

Abstract

Johny K. Johansson, Susan P. Douglas, Ikujiro Nonaka, Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective, Journal of Marketing Research, Vol. 22, No. 4 (Nov., 1985), pp. 388-396

Discussion

No takes yet. Share an insight, caveat, or question.

Cite This Study

Johansson et al. (1985) studied this question.

synapsesocial.com/papers/6a1d5de128423f2ce5050874 https://doi.org/10.2307/3151584

View at Publisher

Ask AI

Bookmark

Share

Keep reading

Synapse has enriched 5 related papers. Consider them for comparative context:

1EXPRESS: Expanding Markets or Capturing Share? The Competitive Effects of Subscriptions on Spending in Restaurant DeliveryJournal of Marketing Research · Sun,
2EXPRESS: Correcting omitted-variable bias without instruments: An ICA-based alternative to Gaussian copula methodsJournal of Marketing Research · Thu,
3EXPRESS: The Role of Digital Ad Clutter in Ad Viewership and MemoryJournal of Marketing Research · Thu,
4EXPRESS: Why are products so similar despite diverse consumer needs? The interplay between advertising and horizontal product differentiationJournal of Marketing Research · Thu,
5EXPRESS: Lifestage Bias: How the Visual Representation of Product Lifespan Shapes Replacement TimingJournal of Marketing Research · Fri,

More from Journal of Marketing Research

EXPRESS: The Humanizing Power of Accents in Voicebots: When Accent-Based Humanization Increases User EngagementWed,
EXPRESS: Infinite-Scrolling vs. Pagination: The Impact of Interface Layouts on Product ReturnsWed,
EXPRESS: EV Charging Availability and Grocery Store PerformanceWed,
EXPRESS: When Consumers Prefer Point Versus Range Estimates of Product PerformanceWed,
EXPRESS: Every Minute Counts: The Added-Unit Effect In Time PerceptionSun,