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This study aims to investigate the key factors that influence the Gen Z’s decision to use mobile banking services provided by commercial banks in Vietnam. In order to do that, we propose a research model in which the dependent variable is “Decision to use” and six independent factors of (i) Ease of use, (ii) Functional diversity, (iii) Safety and confidentiality, (iv) Risk level, (v) Approach, attraction, and (vi) Social influence. Primary data came from a survey through which
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Nguyễn et al. (2023) studied this question.
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