Answers are grounded in this paper and cite their sources.
The influence of shelf space upon sales of branded products is tested in a randomized block field experiment. Sales of two brands of salt and powdered coffee cream are measured. Managerial implications using opportunity cost indicate that retailers might limit shelf allocations for a number of brands to some minimal level.
No takes yet. Share an insight, caveat, or question.
Keith K. Cox (1970) studied this question.
Synapse has enriched 10 related papers. Consider them for comparative context: