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February 1, 1979Journal of Marketing Research

Introduction to the Special Section: Measurement and Marketing Research: Is the Flirtation Going to Lead to a Romance?

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Abstract

Michael L. Ray, Introduction to the Special Section: Measurement and Marketing Research: Is the Flirtation Going to Lead to a Romance?, Journal of Marketing Research, Vol. 16, No. 1 (Feb., 1979), pp. 1-5

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Michael L. Ray (1979) studied this question.

synapsesocial.com/papers/6a1f5f80f7f3ed4f5f234dc4 https://doi.org/10.2307/3150867

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