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November 1, 1995Journal of Marketing Research

The Impact of Affective Reactions on Attitudes toward the Advertisement and the Brand: A Step toward Ecological Validity

Christian Derbaix

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Abstract

Christian M. Derbaix, The Impact of Affective Reactions on Attitudes toward the Advertisement and the Brand: A Step toward Ecological Validity, Journal of Marketing Research, Vol. 32, No. 4 (Nov., 1995), pp. 470-479

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Christian Derbaix (1995) studied this question.

synapsesocial.com/papers/6a1f83ce3cc272db6e072a42 https://doi.org/10.2307/3152182

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