(2009). Disciplining the discipline: understanding postcolonial epistemic ideology in marketing. Journal of Marketing Management: Vol. 25, Expanding Disciplinary Space: On the Potential of Critical Marketing, pp. 811-824.
No takes yet. Share an insight, caveat, or question.
Varman et al. (2009) studied this question.
Synapse has enriched 5 related papers. Consider them for comparative context: