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August 1, 1969Journal of Marketing Research

Canonical Analysis of Relations between Socioeconomic Risk and Personal Influence in Purchase Decisions

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Authors

MPMichael PerryOklahoma State UniversityBHB. Curtis HammOklahoma State University Oklahoma City

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Perry et al. (1969) studied this question.

synapsesocial.com/papers/6a204fd06504ae8788d1eb2ehttps://doi.org/10.1177/002224376900600311
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Role of Product-Related Conversations in the Diffusion of a New Product1967 · 1,609 citations
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  4. 4An Exploration of Perceived Risk and Willingness to Try New Products1967 · 80 citations
  5. 5Perceived Risk and Consumer Decision-Making—The Case of Telephone Shopping1964 · 788 citations