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February 1, 1981Journal of Marketing Research

Integrating Compositional and Decompositional Analyses to Represent the Intervening Role of Perceptions in Evaluative Judgments

Morris B. Holbrook

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Abstract

Morris B. Holbrook, Integrating Compositional and Decompositional Analyses to Represent the Intervening Role of Perceptions in Evaluative Judgments, Journal of Marketing Research, Vol. 18, No. 1 (Feb., 1981), pp. 13-28

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Morris B. Holbrook (1981) studied this question.

synapsesocial.com/papers/6a2108eb38e21729bad68f3e https://doi.org/10.2307/3151310

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