Corporate Social Responsibility and College Recruiting in the Hospitality Industry

Many organizations practice Corporate Social Responsibility even though debates about its definitions, implementation, measurement, and outcomes persist. The present study examined recruiters’ perceptions of their own organization's Corporate Social Responsibility values and activities, in addition to the importance recruiters place on social responsibility as a selection factor when interviewing college-level applicants. The research was conducted through an online survey administered to college recruiters, using a modified snowball approach. Analysis of the data indicated that, while hospitality industry recruiters place importance on college-level applicants’ socially-responsible values, they do not necessarily place importance on socially-responsible activities of college-level applicants as a selection factor.