A Study on a Usability Test Framework for Generative AI-Based Content Creation Services in Fashion E-Commerce

May 31, 2026

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Key Points

This study aims to propose a usability evaluation framework specifically for generative AI-based content creation services in the fashion e-commerce sector.
Developed a usability evaluation framework integrating ISO/IEC 25010 and heuristic principles from researchers like Jacob Nielsen.
Designed evaluation metrics reflecting the fashion e-commerce context based on expert input.
Conducted empirical evaluations with professionals in the fashion e-commerce domain.
The proposed framework effectively reflects fashion e-commerce characteristics, enhancing AI content service evaluations.
Empirical testing confirmed the framework's applicability, supporting its potential use in industry standards.
Findings suggest significant contributions to the design and refinement of AI-based content services in fashion e-commerce.

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Evaluates a usability framework in fashion e-commerce, indicating practical applications for AI content services.

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Kim et al. (2026) studied this question.

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