Developing Interactive Materials for Business Studies in English

The rapid advancement of educational technologies has transformed teaching and learning practices in higher education. One of the most important developments in modern pedagogy is the creation of interactive learning materials, particularly in English-medium Business Studies courses. Interactive materials help learners develop communication, analytical thinking, collaboration, and professional language skills through engaging educational activities. This article investigates the role of interactive materials in teaching Business Studies in English within the framework of the IMRAD structure. The study examines the theoretical foundations, pedagogical benefits, technological tools, and challenges associated with interactive material development. A qualitative descriptive methodology based on literature review and document analysis was employed. The findings demonstrate that interactive educational resources significantly improve learner motivation, business communication skills, classroom participation, and critical thinking abilities. The study also identifies challenges related to technological accessibility, teacher training, and content adaptation. The article concludes that well-designed interactive materials can improve the effectiveness of Business English education and prepare students for global professional environments.